Privacy policy

Last Updated: April 9, 2025 

This Privacy Policy explains how Modesty By Mai (the "Site", "we", "our", or "us") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on modestybymai.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you", "your", and "yours" refer to you as a user of the Services, whether you are a customer, a visitor to the website, or another person from whom we have collected information in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using the Services and accessing them, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other required action in accordance with applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as outlined below. The information we collect and use depends on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce the applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you submit to us directly through our Services may include:

• Contact Information such as your name, address, phone number, and email.

• Order Information such as your name, billing address, shipping address, payment confirmation, email, and phone number.

• Account Information such as your username, password, security questions, and other information used for account security purposes.

• Customer Service Information such as information you choose to include in your communications with us, for example when you send a message via the Services.

Certain features of the Services may require you to provide us with certain information directly. You may choose not to provide this information, but this may prevent you from using or accessing these features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other information related to your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including service providers and vendors who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account information, credit or debit card details, billing address) to process your payment for the orders and provide the products or services you requested, in order to fulfill the contract we have with you.

When you visit our Site, open or click on the emails we send you, or interact with our Services or advertisements, we or third parties we work with may collect certain information automatically using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, "Third-Party Websites and Links."

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide the Services in order to fulfill the contract we have with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating any returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information as outlined in its privacy policy and consumer privacy policy.

• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and showing you ads for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or harmful activities. If you choose to use the Services and create an account, you are responsible for ensuring the security of your account login credentials. We strongly recommend not sharing your username, password, or other access information. If you believe your account has been compromised, please contact us immediately.

• Communicating with You and Improving the Services: We use your personal information to provide customer service and improve our Services. This is in our legitimate interest to ensure responsiveness, provide efficient services, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our Site. For specific information on the cookies we use in the operation of our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), conduct analytics, and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and ads on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or block cookies through your browser controls. Please be aware that deleting or blocking cookies may negatively impact your user experience and lead to certain Services not working as expected or being unavailable. Additionally, blocking cookies may not fully prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes, and other reasons subject to this Privacy Policy. This may include:

• Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order processing, and shipping).

• Business and marketing partners to provide services and send you advertisements. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you request us to disclose or consent in another way to disclose certain information to third parties, such as to ship products to you or via your use of social media widgets or integration identifiers, with your consent.

• With our affiliates or within our corporate group, in our legitimate interest to manage a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce the applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or third parties.

We have disclosed the following categories of personal information and sensitive personal information about users for the purposes outlined above, in the "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information" sections:

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

Third-Party Websites and Links

Our Site may provide links to third-party websites or other online platforms operated by third parties. If you follow links to non-affiliated sites or sites we do not control, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of such third-party platforms, with no limitations on how we or a third party uses it. The inclusion of such links does not imply, by itself, endorsement of the content of those platforms or their owners or operators, except as stated within the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request its deletion.

As of the effective date of this Privacy Policy, we do not knowingly "share" or "sell" (as defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Additionally, all information you send to us may not be secure during transit. We recommend that you avoid using unsecured channels to transmit sensitive or confidential information to us.

The retention period for your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies.

Your Rights

Depending on your place of residence, you may have the full or partial rights listed below concerning